Compass 3-Phased Marketing Strategy

Selling your home in New York’s dynamic and ever-evolving luxury market requires more than simply listing it online. At HIVE, we elevate the process with Compass 3-Phased Marketing Strategy—a meticulously designed system to maximize exposure, generate demand, and achieve exceptional results for your home sale.

PHASE 1

Compass Private Exclusive

Before your home hits the public market, listing it as a Compass Private Exclusive provides a strategic advantage. Much like a pre-launch strategy, this phase allows you to test pricing, gather valuable feedback, generate early demand, and extend your property’s marketing timeline.

By listing as a Private Exclusive, your home is introduced to Compass’s nationwide network of 34,000 top agents and their expansive pool of qualified buyers. This creates a sense of urgency and buyer interest—all without accumulating days on market or risking public price adjustments.

PHASE 2

Compass Coming Soon

We publicly introduce your property on Compass.com through Compass Coming Soon. This exclusive platform showcases your home to agents and buyers without displaying days on market or price drop history, signaling to the market that competition is building before the property is launched on other listing sites.

Through this phase, you’ll gain valuable engagement insights, including how agents and buyers are viewing, sharing, and commenting on your property. This critical feedback helps refine our approach and ensures your listing resonates with the right audience.

PHASE 3

Go Live on All Platforms

Your property goes Active on the MLS and all major third-party platforms. Backed by the insights gained from Phases 1 and 2, we launch your home to the public market with a strategy designed to maximize demand and ensure the best possible outcome.

With feedback from agents and buyers in hand, we fine-tune the presentation and positioning of your home, instilling confidence as it debuts on the broader market. Once active, your property will begin accruing days on market and establish a visible price history.

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